Ethereum Mainnet & International Marketing — BlockBlend Weekly #3

This weeks article focuses on the upcoming launch of $BBL on Ethereum, including details regarding bridging your tokens and some information surrounding BlockBlend’s custom lock & burn mechanism to keep supply at 100m tokens across both chains. We also have an exciting marketing update regarding our geo-targeting strategy to non-English speaking countries.

The bridge

Our custom BSC / ETH bridge for the $BBL token has now been completed. We’ve spent the last few days vigorously testing the bridge, ironing out small bugs and making UI tweaks and are now at a point where we are more than happy to launch BlockBlend on Ethereum to the public.

Custom lock & burn supply management

Our dev team have developed a custom supply management mechanism which uses locking and burning functions to keep maximum circulating supply at 100m tokens. Here’s how it works:

• Bridging BSC to ETH — When a token holder uses the $BBL bridge sending from Binance Smart Chain to Ethereum, the BSC contract will lock the total tokens that have been bridged across, taking them out of circulation, and then mint new tokens on the Ethereum contract.
• Bridging ETH to BSC — When bridging from Ethereum to BSC, the total number of tokens are burnt in the Ethereum contract, therefore taking them out of circulation, then the total number of tokens are unlocked from the BSC contract, bringing them back into circulation.
• Buying on Pancakeswap or Uniswap — An initial supply of $BBL from BSC will be used as liquidity and bridged across to Ethereum. Therefore, early purchases on Uniswap will be buying from this initial liquidity.

We’re pleased to announce that $BBL will launch on Ethereum on Tuesday 3rd May 2022!

BlockBlend geo-targeting China

This week we have signed a contract with a huge Chinese crypto influencer to help promote BlockBlends anonymous cross-chain services to the Chinese market.

This deal will enable us to tackle a market where anonymity is sometimes essential for day-to-day activities, for a society looking to take back their control on privacy. Our ultimate goal is to ensure our services are available to each part of the globe, China is just the start for our non-English marketing strategy, there’s a lot more to come on this!

Highlights

A red week in the market has seen the $BBL token do the complete opposite! The token has been floating around BlockBlend’s all time high for the past few days with anticipation high for our launch on Ethereum.

Yet again our investors continue to surprise us, with a total of 62% from $BBL supply now staked, we can’t thank our community enough for being such diamond hand hodlers. We hope to continue growing with you, expanding on our product set and bringing new ways to entice you all to continue investing with us.

The Maxi Pool

We also saw the start of the $BBL Maxi Pool last week, currently giving investors over 250% apy on their staked assets. The pool will last for 270 days and has been created to reward long time holders.

Product usage

BlockBlend’s anonymous cross-chain bridge continues its steady incline as more and more investors use the tool. It’s been a tricky week for $FTM in the markets, but that doesn’t mean to say there isn’t $FTM investors needing our services… We’ll continue to market our tools to those who need it and will continue to explore more chains as way to expand our reach even further.